When advertising gets in the way of the message, or is it the other way around?
I noticed this banner ad that appeared above Aimee Rudin's anti-cell phone column in the online edition of the Emerald today. CallWave is a service that allows an person using dial-up to receive phone messages while online. Instead of hearing a busy signal, callers can leave a message that you'll be able to instantly hear. However, owning a cell phone could allow a dial-up user to avoid that problem altogether.
So is this anti-cell phone column the result of a not-so-subtle attempt by the Emerald to give an advertiser some extra business? Or is it just coincidence that such an ad would appear above the column? Additionally, the column advocates for greater solitude, which CallWave would definitely subvert.
What's going on here? Am I looking into this too deeply? Am I confused? I would say: Yes.
posted by Sho | 4:49 PM |
